How To Book Multiple Campaigns with Brands
How To Book Multiple Campaigns with Brands
As a content creator, working with a brand you love is truly a rewarding feeling. Helping a brand tell their story and getting paid to create is one of my favorite things as a creator.
But the real magic happens when that brand wants to continue collaborating with you time and time again.
Securing repeat brand partners not only makes your work more fulfilling by giving you the opportunity to build deeper relationships with clients but it also streamlines your influencer business with less work required to wow new brands.
Just like in dating, when you agree to a second date with someone it means that you enjoyed your first time hanging out and you see potential with them.
In this blog post, we’ll discuss why retaining brand partners is so important for influencers and share actionable steps you can take to turn one-off collaborations into relationships that will go the distance.
Why repeat brand partnerships matter
The opportunity to work with a brand multiple times has an obvious benefit—more money for you. But repeat brand partnerships have more benefits than that, for brands as well as creators.
Cost-effective
As a general rule of business, it’s often cheaper and more efficient to retain existing clients than to seek out new ones.
When you consider the time and effort involved in pitching to new brands especially in a crowded and competitive market, the value of continuing to work with a previous partner becomes clear.
By focusing on retaining brand partners, you can save yourself the hassle of constant outreach and cold emails that may go unanswered, given the cold open response rate is usually 1-5%.
Stronger relationships
Brands love working with creators they already know and trust, which makes complete sense.
This reduces the uncertainty that can come for both brands and creators with new collaborations, because each side can anticipate the level of responsiveness and the quality of the content.
Additionally, you’ve already established a working rhythm and a rapport, making future projects smoother and more enjoyable.
Better results
Audiences respond well to seeing brands multiple times, according to a little something called the rule of seven in marketing.
When your followers see you promoting a brand on multiple occasions, they’re more likely to trust your endorsement and consider trying the product or service for themselves.
Not to mention, there could be times when your audience simply misses a post or is offline when you share a collaboration and this gives them multiple chances to interact with your content.
This increased exposure benefits the brand and can lead to higher engagement and conversions for you as well.
The value of repeat brand partnerships is clear—but now it’s time to actually make them happen.
1.End on a high note
Let’s face it—we’re often exhausted by the end of a campaign. (I know it can’t just be me!)
We’ve been negotiating contracts, getting approvals, creating content, and engaging with our audience.
But going the extra mile at the conclusion of a campaign really can make all the difference.
Above and beyond
It might be tempting to simply send your invoice and move on, but if you really want to win a brand over, you should go out of your way to reiterate why you make a great partner.
The power of analytics
One strategy that has proven effective for me is sending a detailed campaign wrap up report.
Instead of just sending over screenshots of your analytics when brands request them, I like to organize my screenshots and analytics into this easy to read PDF.
This presents the data in a clean and organized way and it also gives you the opportunity to add context that you can’t convey when screenshots are floating around in a Google Drive folder.
For example, if your engagement was below what you were expecting but the campaign went live over a holiday weekend, you can mention that for the brand so that in the future they might avoid holidays for future campaigns.
It’s going down in the DM’s
Numbers have become more important in influencer marketing over the years, but they don’t always paint the whole picture.
You can also include thoughtful comments from your followers or positive DMs you received during the campaign.
When you show a brand you’re equally as interested in your audience’s reaction as you are in the numbers, it demonstrates that you have a 360 degree view of your content and platform.
If you’d like to try this strategy of sending a campaign wrap up report after working with a brand, I’ve created an editable Canva template for campaign wrap-up reports, which you can access here.
Brands have personally reached out to thank me for this approach, noting that it’s rare and much appreciated.
By taking these extra steps, you’re more likely to leave a strong, positive impression that keeps you top of mind for future opportunities.
2. Stay in touch
Even when things get busy, keeping up regular communication with brand contacts is so important for securing more than one partnership with that brand.
They can’t possibly keep up with all of the creators they want to 24/7. So by being proactive and reaching out to brands, you’re reiterating your interest in what they’re working on.
Maintaining regular communication with your brand contacts is crucial to securing repeat partnerships.
Here’s how to keep those lines of communication open:
Quarterly check-ins
I’ve personally found that the start of a new quarter is a good time to check in with previous brand partners. It’s a good balance between staying on their radar without being overly pushy.
Track your progress
Depending on how many emails you send out, it can be a lot to keep up with maintaining these relationships.
Stay organized with a email tracker—I created a template for one in Notion where I track all my previous brand partners, including their names, emails, and the date of our last communication.
The template flags me when it’s been more than three months since I last reached out, so I know when it’s time to send a friendly follow-up.
What to Say
Not sure what to include in your follow-up emails? Here are some ideas:
Compliment their recent work
Did the brand recently work with a creator that you love following? Did they create a fundraiser on their Instagram page for a cause you’re passionate about?
If you noticed something cool when checking out the brand’s online presence, mention it in your email.
This shows that you’re paying attention and that you genuinely care about their work even when you’re not getting paid.
Celebrate new products or features
If the brand recently launched a new product, reach out to congratulate them—especially if it fills a gap in their current offerings or is a product you could see yourself using.
You could also offer to help promote the new launch if the timing and product aligns with your content calendar.
Share organic content
If you’ve created a piece of content featuring their product (that wasn’t part of a paid campaign), share it with them. This shows that you’re genuinely invested in their brand.
Update them on your milestones
If you’ve hit a significant growth milestone, such as reaching 10,000 YouTube subscribers, or your blog being featured in a prominent publication.
Brands can’t necessarily keep up with every creator’s milestone moments so sharing those details could open up new opportunities for collaboration.
celebrate a brand’s new product launch or re-share their latest campaign.
3. Pitch Previous Partners
When you’re ready to propose a new collaboration, don’t hesitate to pitch new ideas to brands you’ve already worked with.
Your chances of getting a “yes!” are so much higher when you’ve already done a fantastic job with a previous project.
Here’s how to make your pitch stand out in a brand rep’s cluttered inbox.
Skip the introduction
Since the brand already knows you, focus less on who you are and more on what you can do together in a second partnership.
Focus on specifics
Your pitch should be centered around a specific idea or campaign.
For example, if you’ve noticed a format that’s working well for you on Instagram reels, suggest how their product could be seamlessly integrated into that content or series.
Or, if you know they have an annual sale is coming up like the Nordstrom anniversary sale or the Sephora savings event, propose a creative way to promote the chance to save to your audience.
Stay informed
Before pitching, do your research. Check out the brand’s recent collaborations with other influencers, browse their website for new products, and stay updated on their marketing efforts.
This ensures that your pitch is relevant and tailored to the brand’s current needs.
Bonus Tip: Want to impress your brand partners with a polished wrap-up report? Check out my editable Canva template, available in five different colors, linked here!
By following these steps—leaving a strong final impression, staying in touch, and pitching thoughtful ideas—you can turn one-time collaborations into long-term partnerships.
Building these relationships takes time and effort, but the rewards are well worth it.
Have you ever worked with a brand multiple times? Tell us about it in the comments!
yours,
Austen